Total Retail: How to Increase Retail Sales in 2022 With Virtual Queuing
Article Publish Date: January 24, 2022
If the last two years have taught retailers anything, it might be that workforce trends can be just as unpredictable as consumer trends. The industry has always faced challenges in hiring and retaining talent, but the current labor shortage is nearly unprecedented.
Workforce struggles paired with customers who are generally more finicky and impatient are forcing brick-and-mortar retailers to rethink their strategies. Keeping employees happy has become almost as important as keeping customers happy — and the way people feel at work matters just as much as the wages you’re paying and the value you’re providing.
Virtual queuing offers a way to improve the experience for workers and consumers alike. Changing the ways customers wait for service may seem like a minor adjustment, but the potential to increase efficiency, staff morale and, perhaps most importantly, sales is significant. In 2022, this potential can’t be overlooked.
Virtual queuing is based on a simple idea: instead of standing in a physical line, customers check into a queue on their smartphones, then are notified when their turn comes up. Customers are free to do whatever they want — including shopping other parts of the store — while they “wait.”