3 Ways Mobile Queuing Supports a More Personal Shopper Experience
When it comes to retail shoppers, there are times when they want to be in the driver’s seat, controlling their own purchase decisions, and getting in and out as quickly and efficiently as possible. And there are times when consumers want the personal attention of a store associate who can help guide their purchase decisions, walk them through their options, and give them the time they need to decide.
Jewelry, cosmetics, and electronics are three examples where consumers’ demand for personal attention is high. The challenge comes when your store associates face an influx of customers and these eager shoppers must wait.
A mobile waiting line is the perfect solution for times like these. With mobile queuing, your shoppers can text to place themselves into a virtual waiting line. They then track the waiting process on their smart phone. When it’s their turn, the system alerts them to return to the counter.
Here are 3 key ways mobile queuing can help you deliver a better, more personal shopping experience:
1. LET CUSTOMERS CONTINUE TO SHOP WHILE THEY WAIT.
The fastest way to lose a customer is to keep them waiting too long. Instead, mobile queuing allows your customers to continue shopping while they wait — no risk of losing their place in line. Providing this option shows you value your customer’s time and keeps them focused on more enjoyable aspects of waiting. Your customers can even visit nearby stores, run other errands, or simply relax in a seating area until a store associate is ready to give the shopper the personal attention they’ve been waiting for.
2. PROVIDE AN ADDITIONAL CUSTOMER TOUCHPOINT THAT CAN BE USED FOR MARKETING AND ADVERTISING.
With mobile queuing, you gain permission and access to reach shoppers on their terms–in the palm of their hands. Use this opportunity to deliver additional marketing and advertising messages which can include product recommendations, special offers, social engagement, and more. To make the shopping experience even more personal, use the mobile queuing app to inform customers of their place in line and keep them informed of the status of their wait, making sure they never feel forgotten.
3. GIVE STORE ASSOCIATES ADDED INTELLIGENCE TO MEET SHOPPERS NEEDS FASTER.
With mobile queuing, store associates are also empowered to provide a more personal shopping experience for each customer. As customers check in to the app or text to enter the waiting line, associates can be alerted of VIP status to ensure customers are routed to the right associate or given that extra bit of attention in the queuing area. For example, an associate might take a moment to offer water or coffee to a VIP customer or they can say a quick hello, greeting the customer by name. And from information gathered during the check in process, such as product preferences, associates can be armed with this information to allow for better, faster service.
Can mobile queuing add value to your retail experience? Consider the benefits and reach out to a Qtrac expert if you’d like to learn more.